Pablo Picasso’s love for Caviar

30th May 2011

It happened that the revolutionary painter Pablo Picasso lived for many years in the Provence and his friend and neighbor, the British art historian John Richardson, was about to write his biography. After the bullfights in Arles they walked home together with the collector Douglas Cooper and had dinner. “Picasso often showed his gratitude for our hospitality”, reports John Richardson. “He presented us paintings and at a later date he brought Caviar; the prices for his art had gone up so high, he joked, that Caviar has become cheaper!”

Such stories make a unique product like Caviar immortal. And why is that? The moment we start to associate a product with histories and legendary individuals like Pablo Picasso, Marilyn Monroe, Audrey Hepburn, Ernest Hemingway, Sergei Rachmaninoff to name but a few, the product itself becomes charged with magic. That applies especially to Caviar. A perfect product that is recognized for its exacting culinary standards.

Every product, no matter how perfect it is, can only become mystical or legendary if it is comprised of stories and anecdotes around kings, queens, statesmen and other famous individuals.

I found this anecdote reading Peter G. Rebeiz’ book about Caviar.

Raoul Stöhlker

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